Facebook will now allow the insertion of advertisements on the homepage of its Messenger instant messaging service, as announced by the group on Tuesday; a new way for the giant to increase its net advertising revenue.
After a “promising” tests in Australia and Thailand, “ads in Messenger are widespread,” the group wrote in a statement; pointing out that 1.2 billion people use Messenger regularly.
Concretely, Facebook invites advertisers to create ads for the home page of the mobile application Messenger, which will allow them to reach users more widely.
Currently, advertisers can only reach Messenger users who are already chatting with them.
Facebook does not specify when the general public will begin to see these ads in the home menu though.
This announcement comes as Facebook seeks new ways to further increase its market share of digital advertising, which accounts for the bulk of its revenue.
The social network, which recently boasts 2 billion monthly users, has become saturated; there is no more space to place more ads. Hence, the choice to open Messenger much more widely to advertisers.
Here is the demo on how ads will be incorporated in Facebook Messenger.