Ruby chocolate has just been made and chocoholics can’t stop raving about it.
Barry Callebaut AG, the world’s largest cocoa processors and the leading manufacturer of high-quality chocolate and cocoa products just announced in their website the fourth kind of chocolate. We already have dark, milk and white chocolate and now we have the Ruby.
Ruby chocolate is in a pale rose color and according to its maker “has an intense taste.” It has no coloring or berries added but it got its pinkish color from Ruby cocoa bean. The beans are described as “unique because the fresh berry-fruitiness and color precursors are naturally present.”
The maker describes its taste as “a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.”
“It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate,” Antoine de Saint-Affrique, CEO of Barry Callebaut told Bloomberg in an interview. “It has a nice balance that speaks a lot to millennials.”
There’s always enough reason to indulge in chocolates especially ones as pretty as these. Like they always say, “chocolate makes everything better.”