For the relaunch of the “Bring Home a Friend” campaign, the Department of Tourism (DOT) gathered Filipino community leaders, influencers, and media in London for an unforgettable, fun-filled night with native Filipino food, delicacies, music and hospitality.
The campaign is to help the department reach its tourist arrivals target for this year by giving great incentives to be raffled off.
The campaign/incentive is a revive from the 90’s which is aimed at encouraging Filipinos to invite their foreign friends to visit the Philippines, making them ‘tourism ambassadors.’
Among the major prizes to be raffled off to Filipino sponsors include:
- a condominium unit from Megaworld Corp.,
- a brand-new Toyota Vios, and
- a P200,000 gift certificate at Duty Free Philippines.
Ambassador to the UK Antonio Lagdameo said:“Without them realizing it, they have been starting to help, that’s why DOT got this idea for this program. It’s a matter of letting more of their friends and neighbors here know about the Philippines and invite them to come over, and when they go on vacation [to the Philippines,] bring them.”
Tourism attaché Gerry Panga, who spearheaded the DOT-London event explained: “The main concept is to tap our OFWs here to be our main ambassadors for tourism. They are the forefronts of receiving clients — be it their friends, employer or extended relatives. They are in the natural position to invite them to travel to the Philippines. Of course, these other perks — big prizes are just secondary.”
The DOT also said that the overseas Filipinos have a sense of patriotism that can be explored if tapped to be “Ambassadors of Goodwill”.
The campaign is a six-month program which will run from October 15 to April 2018. Exciting prizes await those who will “sponsor” a friend, so what are you waiting for?
Four basic steps to join:
For more comprehensive details, watch this video shared by DOT via YouTube: