Drink til’ you drop: Chinese company offer liquor for a lifetime for $1,700 on Singles’ Day

Image via China Daily website

Feeling a little depressed? A Chinese producer of alcohol proposes to brighten souls in pain by offering them enough to quench their thirst for life for less than 1,700 dollars.

Jiangxiaobai Liquor Company is making its offer Saturday during China’s biggest shopping festival – held every November 11, or 11/11 – with the equally numerically symbolic price tag.

It is selling the lifetime supply of grain-based baijiu, a typical Chinese alcohol, on e-commerce giant Alibaba’s business-to-customer mall platform.

According to Mashable, the company’s promotion is limited to the first 33 customers, who will receive a carton of baijiu — which contains twelve 100ml bottles — every month, until their d***h. If they do pass on within five years of their purchase, the alcohol supply can be transferred to a family member.

But some people have been suspicious; doubting if the company can really provide a lifetime of booze without affecting its business.

For those who doubt the offer of the liquor company, they intend to provide a certificate where it promises to fully refund its customers if they did not deliver the promised alcohol.

“Now my only concern is the company’s lifespan,” said one person on the Twitter-like Weibo.

Another joked that now they can “drink until we d*e”.

The “Double 11” day was launched online by Alibaba in 2009 inspired by the American Black Friday, the “Black Friday” that mobilizes millions of consumers each end of November.