Following Apple’s admission on intentionally slowing down the performance of older iPhone models (perhaps to push users to buy newer models), the users were very much disappointed resulting to some filing a series of lawsuits against the company.
On Thursday, Apple apologized to its consumers for slowing down older phones; justifying its practice of protecting the electronic components as the batteries age and become less potent. It said it would just give discounts for battery replacement for some handsets.
“We know that some of you feel Apple has let you down. We apologize,” Apple said on its website.
“We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices.”
The company disclosed it is reducing the price of an out-of-warranty iPhone battery replacement from $79 to $29 for users of iPhone 6 or later with defective batteries; starting in late January through December 2018.
“As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age,” it said in a statement.
Rumors of the controversy erupted last week when Apple said there’s a feature to prevent iPhone 6 models from shutting down due to the cold or weak batteries by smoothing out spikes which demand higher power.
“We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” Apple said in its latest statement as disclosed in an Inquirer story.