- Canadian musician Drake spent nearly $1-million for his God’s Plan music video to individuals and organizations
- He called the video ‘the most important thing I have ever done in my career’; ahead of its release
Drake, a Canadian rapper and producer, gave away nearly USD$1,000,000 while filming the video for his new single ‘God’s plan’.
The rapper shared the music video for his chart-topping single “God’s Plan” on Friday.
“The budget for this video was $996,631.90,” text states at the beginning of the video. “We gave it all away. Don’t tell the label.”
Some of his good deeds earned the press before the video’s release: According to the Miami Herald, Drake gave $25,000 to Miami Senior High School, and E! News reported that he camped out at a local supermarket and paid for $50,000 in groceries.
Since sharing the video, Drake has taken to Instagram issuing a challenge for us all to spread the love.
“Today I am going to challenge everyone to just go out and do something for someone, anything, the smallest thing just to bring another human being some joy.”
He had called the video ‘the most important thing I have ever done in my career’; ahead of its release.
He also requested that you tag him while fulfilling your good dead so he can ‘see all the love being spread.’
Watch the music video of God’s Plan below.