A local news channel will be teaming up with the world’s popular news outlet as part of their rebranding come 2015.
Radio Philippines Network (RPN), also known at present as 9TV, and previously as Solar News Channel, will undergo another reformation after teaming up with Time Warner’s CNN.
The new channel named as CNN Philippines will formally go on-air by January 2015.
News about making the partnership venture formal will take place on Tuesday, especially when both parties the Turner Broadcasting System Asia and Nine Media Corporation held their press conference.
Online community outlet Media Newser first announced the news last weekend, where the tandem attempts to lift 9TV’s status as one of the premier local news channel in Philippine Free TV. In the process, the report also states that the Cable News Network will be offering their original programming to their local arm’s audience.
According to senior vice president for news operations Jing Magsaysay, CNN Philippines will be localized and be different from any CNN international programming.
“We will define over the coming months what the content will be but it will be predominantly news with current affairs and Filipino-based lifestyle news,” said Magsaysay.
The reception, though, drew arrays of cheers and jeers from the observers, specifically criticism regarding their on-air personnel.
Other media portals followed suit as the network executives also confirmed their partnership.
“We confirm report that 9TV will be rebranded as CNN Philippines,” said Benjamin Ramos, president of Solar TV Network Inc., and the broadsheet Business Mirror.
The CNN rebranding came after Solar News Channel renovated last August. Since then, they were known as 9TV after Business World owner Antonio Cabangon-Chua bought 34 percent of RPN’s shares from, Wilson Tieng, owner of the Solar Television Network (STVN).
Chua though admitted it was a long process before they reached a deal with CNN. In a Rappler report, the media conglomerate owner said talks regarding the matter came first at around June 2013.
The report also states a deal which obliges 9TV to pay CNN certain undisclosed amount of money in exchange for access to its programs and expertise.
“We are paying them a certain fee. There is nothing free in this life. But that is confidential. It involves business,” said Chua.