Phil embassy launches radio app to keep 3.5M Pinoys in the US updated

Photo Credit: Interaksyon

Around 3.5 million Filipino mobile phone users living in the US will soon be updated with the latest happenings in the Philippines – thanks to a mobile app that will feature ‘Radyo Tambuli’, the Philippine Embassy in Washington DC’s virtual radio platform.

The mobile ‘Radyo Tambuli’ will be launched this month, fulfilling its first diplomatic mission to unveil its own mobile app to support its public diplomacy efforts.

“One of our overriding goals is to serve the Filipino diaspora to the best of our ability. The app increases our presence in the lives of the Filipino Community and helps further our digital public diplomacy goals,” said Philippine Ambassador to Washington Jose Cuisia Jr., in a statement.

The embassy said AudioNow Digital, a service provider of in-language mobile apps for radio broadcasters, developed the app which will be available on both IOS and Android towards the second week of October.

‘Radyo Tambuli’ was launched in April this year through AudioNow’s proprietary call-to-listen platform. The virtual radio provides daily news headlines, original Pinoy music, coverage of town-hall style meetings, opinion surveys and interviews.

A listener can gain access to Philippine news via its live broadcast as well as recording of past contents through premier Filipino broadcasters in the US like Veritas, the Catholic Media Network and People’s Television Network.

“The app will also showcase public opinion polls; user control of bandwidth size to manage data costs; direct messaging with the Embassy; sharing through social media; and push notifications,” the embassy said.

“It is an honor to help the Embassy with our technology,” said Elan Blutinger, AudioNow Digital chief executive officer and chairman.

Future development for the app will include additional programming which will be developed with the Philippine Consulates General in New York, Chicago, San Francisco, Los Angeles, Honolulu and Agana and Filipino-American organizations, according to Minister and Consul Elmer Cato.

Cato also mentioned that Radyo Tambuli would later feature Filipino children’s stories, language and history lessons and even discussions on consular issues.

“Radyo Tambuli listeners will also be able to hear broadcasts from more radio stations in other parts of the Philippines,” Cato added.