In a recent report from the Department of Tourism, Malaysian tourists posted the highest growth in the Philippines’ tourism arrivals in 2014 at 27.24 percent for the year which translates to about 139,245; an indication that Malaysia became the Philippines’ ninth largest tourist market last year.
DOT data also revealed that it is also the third straight year that tourist arrivals from the country breached the 100,000 mark.
In an official statement, Philippine Ambassador to Malaysia J. Eduardo Malaya said that because of the pro-active tourism campaigns initiated by the national government which is in line with Visit Philippines Year 2015 (VPY 2015) project, the country has become a destination of choice by Malaysian tourists.
Meanwhile, the Philippines has played a pivotal role in Malaysian tourism market for the fact that it is the seventh major tourist market for the latter with 513,313 Filipinos visiting Malaysia in 2014.
The Philippine Ambassador to Malaysia said that it is complemented by increasing air travel connectivity between the two countries as well as the positive results of social media postings like Facebook, Twitter and Instagram which promote the various tourism sites, the diverse culture and arts, rich history, and the hospitality or warmth of the Filipino people.
In addition, the Philippine government expects more influx of Malaysian tourists as the VPY 2015 campaign further intensifies in the coming months.
The country’s hosting of the Asia-Pacific Economic Cooperation (APEC) meetings, the DOT said, is an added force specifically the holding of the second edition of the Ambassador’s Tour to the Philippines to Cebu and Bohol on May 2 to 5.
For 2014, the other recorded top 10 tourist arrivals include Korea, the country’s leading source market with 1,175,472 arrivals, followed by the United States with 722,750, Japan with 463,744, China with 394,951, Australia with 224,784, Singapore with 179,099, Canada with 143,899 arrivals, Taiwan with 142,973, and the United Kingdom with 133,665.
Other major tourism markets for January 2015 were Canada with 17,922 arrivals, Singapore with 12,995, United Kingdom with 11,967, and Taiwan with 11,804.