Last June 2015, an unauthorized release of the supposed new logo of the University of the Philippines Fighting Maroons left many members of the community with a bad taste.
The logo shows a warrior aiming a spear while holding a shield in its left hand. The “UP” is written in baybayin on the shield.
Many questioned the obvious absence of the Oblation, and among them is UP alumnus and Supreme Court spokesman Atty. Theodore Te.
In a Facebook post, Te explained that the Oblation, as well as clenched fists, symbolizes service and sacrifice. The two traits are what moves UP students and alumni to fight for and help others, Te added.
When reached for comment, the UP administration clarified that it was not the official and final logo.
On July 20, UP finally unveiled the new logo.
In the Facebook Page of UP Diliman, it was explained that the UP Fighting Maroons never had an official logo. Usually, the UP Seal is attached to the jerseys, with the Oblation and the seal used alternately by the University Athletic Association of the Philippines during broadcasts.
The use of the UP System registered trademarks such as the Oblation and UP seal must be guided by the 2007 UP Brand Book.
As such, the need for the logo that can be used by the varsity teams was addressed by the administration officials.
In the post, the steps by which the new logo came about was explained in five points:
- A new design team composed of UP alumni in leading positions in the design industry were tapped and asked to work pro bono.
- The new and old design team merged to work on the logo.
- Consultations were held with the different stakeholders of the UP community.
- After the consultations, the design team presented the logo to the UP administration officials for approval.
- The logo is ready for release to the public.
The design team is composed of veteran television commercial director Mandy Reyes, advertising man and president of Optima Digital Pete Jimenez, Young Guns Awardee Dan Matutina, and designers and illustrators Kay Aranzanso, Ralph Guibani and AJ Dimarucot.
In his own Facebook post, Matutina explained that the raised fist is the best representation of the Fighting Maroons. It shows the “fighting” nature of the varsity and it goes well with the competitive and assertive nature of the various games.
While the Oblation is not part of the logo, it will be placed in the athlete’s uniforms. According to Matutina, it will build internal cohesion and will strengthen the identity of the athlete as part of a community.