- “Project Monsoon” is the brainchild of South Korean artists who want to fight off gloomy days by creating colorful murals made visible by rain
- The project is made possible through the help of a color company, Pantone
- The designs are inspired by marine life
The somber vibe during rainy days tend to put the spirits down. But a group of artists from Seoul, South Korea, namely, Seunghoon Shin, Yoonshin Kim, and Nu Ri Kim, with mentor James Lee, came up with an idea to fight off the dismal atmosphere during the city’s annual three-week monsoon season.
Using a special hydrochromatic paint, the designs come to life when rain starts to hit the ground. In other words, the creations stay invisible until the downpour makes it wet.
The multi-colored, vibrant designs range from whales, turtles, small fishes, and other forms of marine life.
In a featured article at the School of the Art Institute of Chicago, the artists explain the thematic choice, saying, “Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life.”
In order to spread excitement and hype up the community, augmented reality billboards have been set up to provide an interactive quick look into the project. The creators claim that they are hoping that the teasers will give the people “something to look forward to” instead of dreading the onset of the rainy time of the year.
Since its launch earlier this year, the creative idea has gained recognition at the D&AD New Blood Awards.