Comelec, Twitter partners for ‘interactive’ elections

  • Comelec partners with Twitter for a more interactive May elections
  • The collaboration was announced Monday, January 25, in a press conference
  • Twitter is expected to make information about candidates and the elections more accessible to the younger voters

It’s official — elections has entered the digital age with the Commission on Elections (Comelec) launching its partnership with social media giant Twitter.

In a January 25 report, InterAksyon said the poll body has announced in a press conference that they are teaming up with Twitter’s Asian body to promote the May elections.

COMELEC logo
COMELEC logo

“This partnership will empower the Philippines to have its own Twitter election this year, similar to India and Indonesia in 2014,” Bautista said as quoted in the report.

“As you know, the Philippines sort of like got into the radar screen of Twitter after AlDub,” he added.

Bautista highlighted the importance of the partnership; given that about 50% of the voting population are the youth.

“About 24 million of our 54.3 million voters belong to the 18-34 years old age bracket. With the youth comprising about 24 million votes, if 60 to 65 percent of that demographic will vote for a particular candidate, the chances are that candidate is going to win,” he sad in a Sun Star report.

Bautista said they will be using Twitter to make information about candidates and the elections  more engaging and interactive.

Twitter Asia Pacific and Middle East executive Rishi Jaitly also expressed excitement with their collaboration with the Philippine poll body.

“We are delighted today that Comelec is partnering with Twitter and going to unlock the full potential of this tool, this platform in the context of the presidential elections happening this year,” he said.

“We at Twitter will be providing premium inside data and visualizations that help represent the pulse of the country, the pulse of viewers with respect to what is top of mind, with respect to audience during a debate,” he added.

Jaitly also emphasized that being a microblogging site, Twitter will give a chance for voters to interact live during debates and even let them report election anomalies they spot on.

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