The ‘Rainbow Village’ of Indonesia

Image by arieprakhman via Instagram

Kampung Pelangi, Indonesia  –  A slum area in Indonesia has become a tourist attraction, as well as a social media hit; thanks to the local government.

Kampung Pelangi in Randusari, Indonesia has been given an AUD$30,000 makeover by the local government to attract more tourists to the area – and it has worked!

The project, which took just over a month to complete, was revealed at the end of April.

Now dubbed the “Rainbow Village”, Kampung Pelangi is trending on social media as visitors flock to the area for the perfect Instagram snap.

Originally known as Kampung Wonosari, the 223-house suburban area was repainted by residents, builders and even the town mayor himself.

Slamet Widodo, a 54-year-old principal, came up with the idea for the Rainbow Village, after hearing about similar stories in Asia.

“The idea to create Kampung Pelango came after we saw the beauty of Kampung Warna-warni and Kampung Tridi in Malang, and later Kampung Kali Code in Yogyakarta,” he said.

“Hopefully Kampung Pelangi will be the biggest [colourful city] in Indonesia,” said Slamet Widodo via Jakarta Post,

According to Lonely Planet, the village’s transformation has been an important social project, as it is encouraging citizens’ involvement in improving their community.