Amazon’s billionaire founder Jeff Bezos, with an estimated net worth of $76 billion, turned to an unusual source of inspiration.
On Thursday, he asked his Twitter followers for suggestions on how to donate some of his wealth.
Bezos said in a Twitter post: “This tweet is a request for ideas. I am thinking about a philanthropy strategy that is the opposite of how I mostly spend my time- working on the longer term.”
“I want much of my philanthropic activity to be helping people in the here and now – short term – at the intersection of urgent need and lasting impact.
“If you have ideas, just reply to this tweet with the idea (and if you think this approach is wrong, would love to hear that too.),” he added.
His Twitter post had generated nearly 4,000 replies within three hours, and keeps on rising as of this posting.
Twitter users’ recommendations ranged from food programs for children, to protecting forests and fighting homelessness.
The request signaled a shift for Bezos, who has invested in longer-term bets like space exploration and kept silent, or anonymous about other givings.
For philanthropy, Bezos has supported a foundation run by his parents that focuses on education.
Bezos’ family has also given more than $40 million to Seattle’s Fred Hutchinson Cancer Research Center.
Request for ideas… pic.twitter.com/j6D68mhseL
— Jeff Bezos (@JeffBezos) June 15, 2017