NFA “Tulong sa Bayan” rice not in demand, says retailers

Image via Bernadette Reyes
  • NFA’s “Tulong sa Bayan” rice was not profitable, according to some retailers
  • The rice which costs P39, despite being one of the lowest costing commercial rice, is not liked by many due to its poor quality
  • A few only buys the low-priced NFA rice that some retailers are already planning to stop selling the product

Retailers confirmed that the “Tulong sa Bayan” rice offered by the National Food Authority (NFA), the agency’s program that aim to provide affordable rice, is not one of the sought-after rice in the market.

Lolita de Guzman, one of the interviewed retailers, said that she plans to stop selling the low-priced NFA rich which costs P39 per kilo due to lack of demand.

In an interview with GMA News, the rice vendor said, “Baka ubusin na lang namin. matumal e sayang lang ‘yung pwesto.”

[Perhaps, we will just wait till it’s all sold. It’s not selling much and we’re paying for the rent.]

Most probably, among the reasons why customers do not patronize the government’s affordable rice are due to its poor quality and taste compared to other commercial rice.

One consumer noted that they prefer the more expensive ones because of its good taste. Moreover, the NFA rice does not expand greatly unlike other brands.

On the other hand, there are still a handful of consumers who are willing to buy the affordable rice like Delia Inberzo, who reportedly smelled the rice first before she bought a few kilos.

Inberzo added she smelled the NFA rice because she was making sure that it doesn’t have a pungent smell. She doesn’t want her customers to complain about a foul-smelling rice.