- Despite being one of the world’s largest automakers, Volkswagen’s best selling product is not a car
- The most in demand product of the company is its delicious Volkswagen Currybockwurst sausage
- Volkswagen has been producing sausages for nearly 50 years at its car plant in Wolfsburg, Germany; where the product is extremely popular
Volkswagen is undeniably one of the largest automakers worldwide–but do you know that its best selling product is not a car, but rather, a sausage?
Yes, you read it right, a sausage — Volkswagen Currybockwurst sausage.
Volkswagen has been producing sausages for nearly 50 years at its car plant in Wolfsburg, Germany, where the product is extremely popular. The production started in 1973 and was originally supplied exclusively to company cafeterias to feed its staff.
Then, the company eventually began selling its sausages on stadiums and in German stores — and people loved them! Now, the majority of sausages are sold through a large network of supermarkets and are enjoyed by many people in 11 different countries.
Dietmar Schulz, the current head of food production at the Volkswagen, added that the sausage is popular in Germany’s Bavaria Region, which has a rich sausage culture.
“It’s really just a sausage, but it is popular throughout all classes of society. Everyone loves it, even high-level managers who would otherwise eat some truffle dish,” Schulz told Ozy Magazine in an earlier interview.
Earlier, when Discovery’s Richard Hammond visited Volkswagen’s sausage factory, he learned how important the sausages are for the company and what would happen it they stop producing them.
“It’s very important. If we don’t make our sausages, we don’t produce cars,” he was told.
You still can’t believe it? Watch this video from Discovery and take a glimpse of Volkswagen’s sausage company and its production, as well: