DOT launches ‘Wake Up in PH’ campaign to keep tourists’ interest amid COVID-19

Image via DOT
  • The Department of Tourism launched the #WakeUpInPH campaign aimed at keeping tourists’ interest in visiting the Philippines after the COVID-19 pandemic
  • They posted a video on their Facebook page featuring the breathtaking beaches, exhilarating adventures, relaxing getaways, and diverse cultures the country can offer
  • It carries the tagline ‘stay at home, dream, and wake up in the Philippines’

While travel plans would have to take the backseat for now due to strict quarantine rules amid COVID-19, the Department of Tourism (DOT) started the #WakeUpInPH campaign with a promotional video aimed at keeping foreign tourists’ interest in visiting the country.

Image capture via DOT

“To all our foreign friends, beyond the Philippines’ breathtaking beaches, you can discover a wide range of exhilarating adventures, relaxing getaways, and diverse cultures that can sate the wanderlust you must be feeling right now,” DOT said in a Facebook post accompanying a one-minute video featuring the country’s tourism sites.

“But until we can travel again, stay at home, dream, and #WakeUpInPH by planning your next dream vacation to our tropical nation.”

The promotional video, which DOT said was shot before the COVID-19 pandemic, has so far gained more than 6k reactions and 5k shares.  DOT also encouraged tourists to visit the website so they can get a glimpse of what to expect in the country.

Image capture via DOT

It features more #WakeUpInPH videos, this time promoting Central Visayas, Zamboanga Peninsula, Cordillera Administrative Region, and Bicol Region. The website also contains articles about Boracay, Palawan, Siargao Island, Cebu, Bohol, Ilocos Sur, and other top tourism spots.

“Browse through our curated aricles about the country’s renowned attractions, best activities, diverse cuisine, and rich culture—and let them serve as a guide or inspiration on how you can have the most fun when you visit,” the page says.

Philippine Star said Tourism Undersecretary Benito Bengzon Jr. said they want to keep the Philippine’s recall as the top-of-mind tourist destination when it reopens its doors to tourists.

“Nothing can stop you from dreaming. As we wait for the day to travel once again, discover the wonders that await you in our 7,641 islands from the comfort of your home,” DOT said.

Watch the video here: