Michael Jordan to donate $100-M to racial equality, social justice

Air Jordan| Image from NBA.com
  • Michael Jordan has pledged $100-M to the Black community
  • The donation will be spread over 10 years
  • It will be given to organizations dedicated to racial equality and social justice

‘His Airness’ Michael Jordan has pledged $100-M over the next 10 years to organizations dedicated to protecting and improving the lives of the Black community amid the ongoing protest in the United States following the George Floyd incident that sparked outrage across the nation.

Image fromTwitter

In a statement, the NBA legend and his Jordan Brand said the donation will be given to nationwide organizations “dedicated to racial equality, social justice and greater access to education”.

“Black lives matter. This isn’t a controversial statement,” read the statement. “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”

Jordan’s pledge follows a similar move from Nike which also pledged a total of $40-M over the next four years as its ‘commitment to the Black Community’.

Nike also released a video on You Tube entitled “For Once, Don’t Do It” as violent protests gripped America for days.

Michael Jordan, a 5-time MVP and 6-time NBA champion, is widely regarded as basketball’s ‘greatest of all time’ (GOAT), and one of the wealthiest athletes in the world. For most Filipinos in the 90s, his name is synonymous to basketball and greatness. His documentary, ‘The Last Dance’ has recently been streamed on Netflix to critical reception.

Following the George Floyd incident, ‘Air Jordan’ released a statement addressing the issue; calling for the ‘need to continue peaceful expressions against injustice and demand accountability.’

“Our unified voice needs to put pressure on our leaders to change our laws, or else we need to use our vote to create systemic change. Every one of us needs to be part of the solution, and we must work together to ensure justice for all,” he said.

His Airness| Image from NBA