- Adidas revealed that it will be using a leather alternative material, mycelium, in its new line of sneakers
- Mycelium is a fiber-like structure that produces mushrooms and has been used as a material for clothing, packaging and more
- This initiative is part of its aim to achieve 60% sustainability on all its products
Adidas is loading up its efforts as part of its sustainability initiative.
Last December 28, 2020, the second-largest sportswear brand in the world just announced that “Adidas seeks to break new ground: Together with partners, Adidas is developing a new material, a purely biological leather alternative made from mycelium, and will use it for the very first time in the creation of footwear.”
Mycelium is the vegetative part of the fungus that produces mushrooms. Over the years, it has been carefully studied because of its various uses in packaging, clothing, food and construction and its potential to replace plastic.
“For Adidas, sustainability means using less plastic and less animal material,” the company cited putting the same emphasis on their concern for animal welfare.
Adidas started its sustainability objectives in 2015. In that year, it partnered with Parley of the Oceans, an environmental organization and developed the slicks kicks which are made from the plastic waste found in coastal areas like Maldives.
Earlier in 2020, Adidas made its first line of vegan footwear. It launched plant-based versions of some of its sneakers, which quickly became phenomenal. This time, it also banned the use of fur. They ended 2020 making 15 million pairs of shoes with materials from the waste collected from beaches and coastlines.
In 2021, it is committed to using more than 60% recycled polyester in its products and upscale its 2020 production to 17 million pairs of shoes. And in 2024, they aim to solely use only recycled polyester.
The company has also successfully reduced its carbon footprint by more than 50 percent compared to 2015.
Looking forward to seeing a glimpse of these upcoming shoes!