Pinoys top social media, internet users in the world – Research

Image from Dunlea Centre
  • Filipinos once again led the world in ‘most time spent on social media each day’
  • Likewise, Pinoys also are the most active internet users globally
  • The country’s e-commerce adoption also showed a significant improvement from last year

Over the past few years, studies showed that Filipinos are the most active internet and social media users in the world and it was no different last year; the year of the pandemic which saw many people glued to their mobile and computer screens at home.

In the latest Digital 2021 data released by We Are Social and Hootsuite, Filipinos once again proved to be the most obsessed with social media; spending an average of 4 hours and 15 minutes. This is an increase of 22 minutes from Digital 2020’s average of 3 hours and 53 for Filipinos.

Image from We Are Social

This is also significantly higher than the global average of 2 hours and 25 minutes time spent on social media, and three hours more than Japan’s 51 minutes per day only.

Likewise, Filipinos spend an average of 10 hours and 56 minutes each day on the internet using any device to again top the list worldwide; more than an hour longer than Digital 2020’s average of 9 hours and 45 minutes for online users in the Philippines.

The global average for people using the internet is only 6 hours and 54 minutes per day. The Japanese people again spent the least time globally with only 4 hours and 25 minutes daily.

Image from We Are Social

We Are Social predicted that if internet use remains at these levels throughout 2021, the world’s internet users will spend almost 12 trillion hours online this year.

“Filipinos report spending the greatest amount of time online, at an average of almost 11 hours per day,” it said.

“At the other end of the scale, the Japanese report spending the least amount of time online, at less than 4½ hours per day,” the report added.

Image from We Are Social

In the E-Commerce adoption, the Philippines only came in tenth place in a list dominated by its Asian neighbors. Indonesia topped the list followed by UK, Thailand, Malaysia and Poland.

But still, the country saw an increase this year to 80.2 % from last year’s 76%.

We Are Social’s report came after a recent data from Ookla Speedtest Global Index showed the country’s mobile Internet connection speed has siginificantly improved over the years; climbing 14 notches in ranking worldwide in 2020.