The critically acclaimed movie "Heneral Luna" experienced its best weekly gross since its premiere three weeks ago, defying the trend of a movie's earnings declining with time. The epic film chronicling the life and demise of the nation's most ferocious general made 104 million during its third week of release, which ran from September 23 to September 29, bringing its overall revenue since its debut on September 9 to P163 million. In contrast, during its first and second weeks of release, the movie barely made P15 million and P44 million, respectively.